Race

Blue Sky Theory: What If Instead of Not That

Photo by Thomas Kelley on Unsplash

Disney Imagineering is the company’s think-tank full of super-creative designers, storytellers, and engineers who dream up theme parks, resorts, and attractions. All projects go through a crucible of development phases before they’re deemed ready for the public. During the first phase, everyone is encouraged to think outside the box and develop ideas that know no bounds. This phase has been dubbed the Blue Sky phase.